No 1 REASON WHY SMALL INDUSTRIES DO NOT GROW
Introduction:
The definition for small industry is: If the investment on plant and machineries is less than 50 Lakh for a service organization and 5 crores for production organization. Generally the sizes of these industries are from 2 employees to 25 employees. There are lakhs of such small industries available in India. For example: Automobile component manufacturers, small fabrication units, security services, small institutes, small shops, small hotels, small hospitals etc. The small industry grows from one man to 25 employees easily. After certain period the small industry does not grow. The remain small industry for ever. Sometime, it comes down. This article analyzes the problems faced by such small entrepreneurs and providing successful solution.
The problems faced by the small industries are:
Ò Frequent
resignation of employees.
Ò Not
able to pay salary on time.
Ò Not
able to get more orders.
Ò Collecting
money from the customer is very difficult.
Ò Many
technical reworks / rejections.
Ò Struggling
to take salary for the business owner.
Ò Facing
heavy competition
Ò Tension
and frustration for the business owners
Ò Few
cases, planning to close down the business and go for the a job.
The common mistakes by any small industries are:
Ò Authoritative
leadership
Ò Do
not bother about the organizational work culture.
Ò Generally
negative work culture
Ò Poor
sales strategies and methods.
Ò No
or little training to sales persons
Ò No
preparation for negotiations
Ò No
professional method of collection of payments from the customers.
Ò No
clarity on assets and liabilities.
Ò Spending
more money on liabilities.
Ò No
or little money spent on investments.
Ò No
or little employee engagement.
Ò Treating
employee unprofessionally.
The solution:
Government is taking many useful
initiatives to make small industries to grow. In spite of that they are not
growing. If we address the following No1
issue, the small industries will definitely grow.
Shift from self-employed mindset to business mind set
Every small industry starts from
the owner. The owner who identify the product/service, market, execute, deliver
and collect payment. He is thinking that he is doing business. But this is not
business, this is self employment. As the business grows, the business owner
manage his work by doing hardwork and some time employ new employees. He is
very much interested to keep him very busy. This is due to self employed
mindset. The characteristics of self employed mindset are:
Ò Nobody
can do this except me.
Ò Perfection
is very important.
Ò Work
hard to get more money
Ò Believe
on luck.
Ò Employee
will cheat me.
Ò Business
is risky
What is business mindset:
Business mindset is that the business owners completely delegates his work and
manage the business from outside by establishing processes and systems. The
characteristics of business mindset are:
Ò Systems
and process should take over the business.
Ò Delegate
the work.
Ò Progress
with better than perfection
Ò Believe
in trick not on the luck
Ò I
work to improve the life of others.
Ò Business
is like a game.
Conclusion:
All the small industry can be
made to grow by changing the midset of the business owner. Without changing the
mindset, even by providing incentives, loans cannot make them to grow. There
should be a structured training required for the small entrepreneur to shift
his mindset from self-employed mindset to business mindset.
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