Top 5 online logo design tools:

 

  • Canva Logo Maker
  • Designevo Free Logo Maker
  • LogoMakr
  • Markmaker
  • Hatchful

  • Types of logos

    Whether you decide to design your logo from scratch or use a template, a good starting point is to familiarize yourself with the seven types of logos:

    Word mark

    Some brands have no graphic symbol and decide instead to place their company or organization name front and center. In this case, typography is everything. Whatever your font choice, it has to be legible.

    Brand mark

    Also known as “pictorial marks,” brand marks are the graphic symbol in a logo. These symbols are usually recognizable and create an immediate connection in the minds of your audience. For example, a tooth for a dentist, mountains for an outdoor company, etc.

    You’ll need to pair a brand mark with your company or organization name in the beginning. But after time, the symbol alone could serve as a powerful, visual shorthand for a well-known brand.

    Combination mark

    This type of logo combines both a symbol and a wordmark, creating the more traditional logo “lock-up” we’re all familiar with. Play around with the placement of each element until you find a layout you like. You can also allow for different combinations of the two in certain contexts, which we’ll cover in the “Define” phase.

    Abstract logo mark

    As their name suggests, abstract logo marks are less recognizable and usually more geometric. They’re great when you want something completely unique to your brand. Again, we strongly advise pairing these symbols with your company or organization name until you’ve built enough brand recognition to let your symbol go solo.

    Letter mark A letter mark, also called a “monogram” logo, is great if your name is long or clunky. You can choose to either abbreviate your name or just use your initials. Typography is just as important in a letter mark as it is in a word mark. Luckily, with fewer letters and less worry about legibility, you can use more creative styling

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