How to close all enquiries as per ISO 9001
1. Build a Guideline
Once
you’ve got the information above, outlining what has to happen, the next thing
to do is to build a plan with all of the dates and the stages to success in it,
so you can track whether the sale is closing according to plan. Then you can
get some early warning if anything seems to be drifting off track.
2. 2. Communication
Lack of communication is one of the most
common reasons why a deal stalls at the close. In the conversation above,
you’ve presented all the information to the client and found out all the steps
they have to take. But don’t let them disappear into a dark room to make those
decisions. Anything can happen once the client starts having internal meetings
about your product. It’s absolutely essential to continue to have regular
discussions all the way through the closing process, so you can continue to
reiterate the points that made your product so attractive, and understand if
any new information emerges that changes the roadmap you learned in your
internal close.
3. 3. Remain calm and in control
The worst thing you can do is start to look nervous and worried – even if you are. After all, if you don’t show absolute belief in your product, why should your customer? So if you aren’t hitting all the steps on the roadmap, and new information is emerging, make sure you remain calm. So long as you stay absolutely sure this is going to work, they’re a lot more likely to do the same.
4. Follow up. Always!
It’s
been said that sales does not happen on the first call or on the first touch.
It often takes between 5 and 8 touches on multiple channels to close a deal.
Here’s our newest guide on crafting the perfect follow-up email and a few other
tactics to improve your follow-up cadence without seeming too pushy.
5. Urgency
The
fear of missing out is a very powerful thing. An easy to implement tip to close
deals faster is to create a sense of urgency.
Put
a deadline on the deal and price to give the client an incentive to commit, so
they don’t miss out. You can do this by creating a temporary price discount or
offering a free add-on. Give the prospect the feeling they have the upper hand
in the deal.
But,
be careful not to rush the customer and end up pushing the sale away. Just
present an extra reason why right now your product or service is the best
choice for them.
One
of the things that can often take up too much time at a critical part of the
buyer’s journey is when a lead requests a quote. A long wait at this point in
the sales cycle can significantly impact the potential for close.
That
is why automating your quote creation and responding quicker is a key tip in
mastering how to close deals faster. Even the most complex quotes can be
created in minutes using a Configure, Price, Quote (CPQ) tool. Because the CPQ
tools are often cloud-based, you can customize ready-made sales quote templates
on any device to save substantial time.
CPQ tools are
sometimes now included in sales CRMs or available as an easy-to-use add-on.
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