How to design a logo
Before designing a logo, you
have to a fair idea idea about the logo. You have to consider following few
things:
Nature of your business:
Please describe your nature of business. Is it construction, education,
healthcare, etc..? What would be the common colors you can see in your
industry? for example, in any business into sea, general color in that industry
would be blue. Any business into environment, the common color would be green.
So finalize one color.
Please describe the common
shapes you can see in your business. For example, in construction, tall
building, some construction tools, etc. In healthcare industry, the scope, In laboratory business, microscope etc. List such few shapes which are common in
your business. In any international business, globe, world map, aero plane, or
ship etc.. In any education, books, pencil, light, white boards etc.. So
finalize one shape.
Who are your audience: Is is
man or women. Which part of the country of world? Men like dark colors whereas
women like pink and soft colors. So finalize a color.
What feeling your audience
would get after seeing your logo: Security, confidence, trust, growth,
comfortable etc. So select one feeling. Select a font which give that feeling.
Take a pen and paper, draw
fee sketch of combination on the color, shapes. At least make 20 different
logos. Then show to your customers and go for a voting. Please remember that do not design a logo which you like, Design a logo your audience like.
Free
logo design tools
If you’re short on time, money and design
skills, there are plenty of online tools that will get the job done. Most of
these sites offer customizable templates, which would be the fastest way to
create a logo that looks professional. Just keep in mind, you run the risk of
sacrificing originality.
One last consideration is
that while the following tools are free, you may have to purchase the final, scalable
vector file to download
Top 5 online logo design tools:
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